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Best All Employees Are Marketers
All Employees Are Marketers Review by meik1 (NY, USA)
The two main concept this short book discusses are: all employees are marketers (everyone should be enthusiastic abut what you are selling from your IT people to the bookeepers) and investing/getting customers who buy again and recomend products to others. The author references some other marketing techniques, examples, and gurus. An okay, short read.
All Employees Are Marketers Review by C. Greaves
good read for young marketers like myself. not necessarily ground breaking theory but good to re-enforce the basics from time to time and i'm sure even better for those of us who will pick up a few tips along the way
All Employees Are Marketers Review by J. Frieze (Hollywood, FL)
This is a long-winded approach to the marketing training presentation that I have been shown at every single job I have ever held. If you have been forced to sit through some PowerPoint presentation about how all employees are responsible for your company's image, then you can skip this all together. The author goes so far as to tell the reader that even a company's janitorial staff can make or break an opportunity. What a bunch of malarkey! The only time I have ever even seen the cleaning staff at my office is if I have to work late. This would only be a salient point if one owned/operated a janitorial service business where one's employees DO have an impact on the business. In summation: pass!
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All Employees Are Marketers::Description
All Employees are Marketers: Real-life, Proven, Employee-driven Strategies to Get More Customers... Get More Referrals... Get More Revenues... and Get More Profits!
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